Four generations of the Roca family have turned a passion for wine into a lifestyle. Alfredo and Gladys Roca, along with their children, Alejandro, Graciela, and Carolina are involved in each step of the oenological and vinicultural direction and always with a commitment to the quality and search for excellence in their wines.Alfredo and Gladys started the winery when their children were small. Alejandro is President of the company; Graciela handles the commercial sector, and Carolina handles exports and administration.
In the Mendoza region, the Roca family currently farm nearly 260 acres in San Rafael. At altitudes of 2,300 to 2,600 feet above sea level, Roca’s vines produce unparalleled cool climate wines.